Thursday, June 26, 2008

3 Reasons to read a blog

As best as I can determine, there are 3 main reasons to read a blog.

1. Personal connection
The first reason to read a blog is because you know the person writing it. Whether its a family member, coworker, friend, or a neighbor you want to know what they are thinking. You want to know what is going on in their life. You enjoy seeing the pictures and reading the funny stories. It doesn't matter if they post daily, weekly or monthly.

2. Great content
The second reason to read a blog is because you enjoy the content. Most of the time you do not personally know the author of the blog. The content will: encourage, challenge, make you think, cause you to laugh, provide help or just be enjoyable. It does not have to have quotable content every day, but it does happen regularly.

3. High Profile Author
The third reason to read a blog is because the person writing it is a big name. You know about and respect the company they work for. You may not know about the person's character, integrity or work ethics. You read solely because of the high profile status of the author. This might even keep you reading the blog despite a lack of quality. You will read it to keep up with what "everyone else" is talking about or reading. Content can be anywhere from questionable to excellent.

What other reasons do you have to read a blog?

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